Ontario Building Officials Association

Case Study


Guardians Of A Better Built Ontario | Ontario Building Officials Association


Facing a looming ‘silver tsunami’ of Building Official retirements threatening Ontario‘s multi-billion dollar construction sector, the OBOA needed to raise the profile of their vital yet under-the-radar profession to attract new recruits.


After learning about the essential role Building Officials play in the economy and in protecting public health and safety, we worked with the OBOA to craft our strategic marketing plan of attack. Our mission was to transform this venerable organization into a powerhouse brand. Step by step, together we revitalized the OBOA brand to reflect this smart forward-thinking group of professionals. 

We started with national and internal research to uncover new talent and member needs. Our multi-year campaign focused on raising visibility for the Building Official profession and attracting new talent through a website revamp, targeted outreach (social media, PR, recruitment events), thought leadership content (white papers, videos, blog posts), and member support initiatives (mobile app, member resources).

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Our work with the OBOA led to record member, partner and community visibility and engagement. As a multi-year project with many objectives and audiences, our work continues to be the foundation for ongoing public awareness, recruitment, partner engagement and member support. 

Aubrey LeBlanc

Aubrey LeBlanc


“With the clock ticking, we turned to Tina, Sherri and their team to work with us to completely overhaul our organization’s brand, website, marketing and communications. They are strategic, creative, collaborative, professionals. The process has been transformational and, most importantly, effective. I very highly recommend!”

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