BRANDING AND RAISING FUNDS
$250M Exceptional Care Belongs Here campaign | Mackenzie Health
– THE CHALLENGE –
Mackenzie Health Foundation’s “Exceptional Care Belongs Here” campaign goal is to reach a record $250M in funding. This will help build and equip the state-of-the-art Mackenzie Vaughan Hospital as well as enhance care at Mackenzie Richmond Hill Hospital. For a sense of scale, this is the largest fundraising drive by a community hospital in Canada. We were asked to help define and bring to life Mackenzie Health’s exciting vision.
– APPROACH –
Our mission was to create a major shift in the perception of the quality of patient care north of Toronto and rally the community of Vaughan. Together with the Mackenzie Health team, we crafted a compelling brand story and campaign messaging with talking points to inspire internal audiences and motivate donors to give.
We designed campaign collateral, revamped MackenzieHealthFoundation.ca to be the home of the Exceptional Care Belongs Here campaign, and crafted marketing plans to create campaign awareness and ongoing community engagement.
– RESULTS –
$103 Million has been raised towards the $250 as of June 2018. Construction of Canada’s newest smart hospital is underway!
Deborah KellyCOMMUNICATIONS DIRECTOR / MACKENZIE HEALTH FOUNDATION
“The 'Exceptional,Together' campaign concept speaks to the necessity of support from our entire community, as well as Mackenzie Health’s vision to provide an innovative, world-class health experience in a two-hospital model. The clean and evocative design helped to clarify our message, strengthen our presence, and broaden awareness of our campaign.”