The Highest Standards.
The Happiest Clients.
ONTARIO BUILDING OFFICIALS ASSOCIATION
How can increasing awareness of an under-the-radar profession build a solid foundation for a multi-billion dollar industry?
How do you encourage women to be active and make lasting improvements on inclusion and diversity in the world of sport?
MACKENZIE HEALTH FOUNDATION
How do you make a $250M capital campaign for Canada’s smartest new hospital even smarter?
How do you inspire people to support a $10M capital campaign focusing on the very last thing they want to think about?
How do you evolve an iconic brand to deliver the future – today – in a meaningful way for new audiences?
UNIVERSITY OF TORONTO OISE CPL
How do you engage a wider range of educators and ignite a curiosity for learning?
MOUNT SINAI HOSPITAL
How do you make digital engagement more human-centered to support patients in their journey to be more empowered?
CANADIAN PULMONARY FIBROSIS FOUNDATION
How do you raise awareness, hope, and funds for a fatal unknown disease in the middle of a pandemic?
How does a legacy payroll company shift market perception so they can offer more strategic products and services in human capital?
What People Are Saying About Etal
NOT FOR PROFIT
“With the valuable experience of Tina and her team, they were able to support me in making
HopeBreathesHere.com, a month long campaign on pulmonary fibrosis awareness, a HUGE
success. They captured the essence of my creation and made it come alive! The team worked
tirelessly to ensure patient and public engagement all went smoothly by delivering outstanding,
fundraising and awareness building initiatives including branding, virtual event design, web and
mobile app creation, video production, social media marketing, media relations and more. I would
highly recommend Tina and her team because you know you can count on them to do everything
to make you a success.”
SHARON LEE | EXECUTIVE DIRECTOR / CANADIAN PULMONARY FIBROSIS FOUNDATION
“I had the absolute pleasure of working with Etal recently on a project to develop our customer engagement strategy and implementation plan. Throughout the project, the team’s fresh thinking and cross-industry insights inspired us to think differently about our business and customer needs. With a clear understanding of our resource and infrastructure challenges, we received practical advice and tangible implementation solutions that are already delivering measurable improvements. I hope we have the opportunity to work together again soon!”
ALLIE HOUGHTON | MANAGER, COMMUNITY ENGAGEMENT & MARKETING, ONTARIO INSTITUTE FOR STUDIES IN EDUCATION (OISE), UNIVERSITY OF TORONTO
“Over a number of years, Tina and her team has worked with many of Rogers Leaders for both Business and consumer segments with Fido and Rogers brands to develop and implement key business initiatives. Her intimate understanding of the telecommunications industry combined with her long-standing relationships with internal stakeholders have made her a ‘pinch-hitter’ for ongoing strategic initiatives, product launches and marketing projects.”
MELANIE MARSHALL | DIRECTOR MARKETING BUSINESS MARKETS, BELL MOBILITY, FORMER MARKETING LEADER AT ROGERS COMMUNICATIONS
“With the clock ticking, we turned to Tina and Sherri for help. Their team worked with us to completely overhaul our organization’s brand, website, marketing and communications. They are strategic, creative, collaborative, professionals. The process has been transformational and, most importantly, effective. I very highly recommend!”
AUBREY LEBLANC | CHIEF ADMINISTRATIVE OFFICER, ONTARIO BUILDING OFFICIALS ASSOCIATION
FOOD & BEVERAGE
“Tina added tremendous value to our business. Her innovative approach, strong consumer insight and passion for food led to the creation of an invaluable culinary council, unique testing methodologies and delicious new menu items that sell. One of the great things about working with Tina is her autonomy – she literally takes the project away and makes it happen, leveraging only critical resources. Her work was the benchmark for successful ongoing menu development at McDonald’s Restaurants of Canada.”
LAURIE LAYKISH | TOP DOG AT FETCH MARKETING, FORMER EXECUTIVE AT MCDONALD’S RESTAURANTS OF CANADA
CWHL’S MARKHAM THUNDER
“SeeWhatSheCanDo is an amazing organization, pushing to grow women’s sports for you. I worked with them when I was with the Markham Thunder on many different aspects with my favorite being an amazing empowering women’s event. They work with athletes and organizations to help women access amazing sporting communities. Join their network and grow with them!”
CHELSEA PURCELL | FORMER GENERAL MANAGER / CWHL’S MARKHAM THUNDER
“Tina brought a team of strategic thinkers to the table to help Hospice Vaughan develop a capital campaign for the building our new 10-bed residential hospice facility. They took the time to understand our goals and provided thoughtful ways to move donors to action. Not only did they help us develop the strategy and plans, they also provided crucial support and guidance to ensure the successful execution of the plans. They were creative, strategic, and collaborative, and were instrumental in helping us rally the Vaughan community around this exceptional project!”
CATHY DIAMOND | FORMER MARKETING AND COMMUNICATIONS DIRECTOR / HOSPICE VAUGHAN
NOT FOR PROFIT
“Tina has provided our team with her marketing expertise on a number of projects. Her extensive experience and knowledge in building out a comprehensive and strategic plan from top to bottom has led to fantastic growth outcomes for the work we are doing. An absolute pleasure to collaborate with, I would suggest if you have some lofty growth goals for your project/business invite Tina and her team to your boardroom and hit those targets!”
LYNETTE RUMBLE | MANAGER, CHIEF COACHING OFFICER, AMERICAN CONFIDENCE INSTITUTE
More of our happy clients: