BRAND REIMAGINED
– THE CHALLENGE –
University of Toronto’s OISE Continuing and Professional Learning (CPL) wanted to attract a wider audience of educators and empower staff and faculty to connect more meaningfully with learners.
– OUR APPROACH –
OISE CPL has a refreshing approach to education. They believe learning doesn’t only happen in the classroom. In sharing knowledge, engaging learners, and motivating change we are all educators. We worked with this forward-thinking team of innovators to identify new learner segments and map out the ideal learner experience. Armed with insights, we helped fine-tune the value proposition, crafted key messaging, articulated program offerings, and built an engagement plan to better serve all learners.
– RESULTS –
ALLIE HOUGHTON
MANAGER, COMMUNITY ENGAGEMENT & MARKETING / ONTARIO INSTITUTE FOR STUDIES IN EDUCATION (OISE), UNIVERSITY OF TORONTO“I had the absolute pleasure of working with Etal recently on a project to develop our customer engagement strategy and implementation plan. Throughout the project, the team’s fresh thinking and cross-industry insights inspired us to think differently about our business and customer needs. With a clear understanding of our resource and infrastructure challenges, we received practical advice and tangible implementation solutions that are already delivering measurable improvements. I hope we have the opportunity to work together again soon!”
