Mount Sinai Hospital - Etal Marketing

DIGITAL BRAND STRATEGY

Patient-centered digital brand strategy | Mount Sinai Hospital

– THE CHALLENGE –

Mount Sinai Hospital is world renowned and dedicated to putting patients at the centre of high-quality compassionate care. Our task was to advise the Mount Sinai Hospital and Foundation team on how to transform Mount Sinai’s digital properties into a more cohesive experience that reflects the organization’s patient-centred values, celebrates their powerful brand, and inspires donors to take action.

– OUR APPROACH –

With our market scan and best practices in hand, we conducted stakeholder meetings, and digital audits. We then worked with our client team to build actionable digital, social media and mobile strategies and tactics to help Mount Sinai connect more meaningfully with patients, employees, practitioners and donors.

– RESULTS –

Our digital strategy was the foundation for a web and social media overhaul, and fueled new resource recruitment strategies and a renewed focus on improving staff and patient engagement.

Cathy Diamond

FORMER MARKETING AND COMMUNICATIONS DIRECTOR / HOSPICE VAUGHAN

“Tina brought a team of strategic thinkers to the table to help Hospice Vaughan develop a capital campaign for the building our new 10-bed residential hospice facility. They took the time to understand our goals and provided thoughtful ways to move donors to action. Not only did they help us develop the strategy and plans, they also provided crucial support and guidance to ensure the successful execution of the plans. They were creative, strategic, and collaborative, and were instrumental in helping us rally the Vaughan community around this exceptional project!”

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