PATIENT & CAREGIVER ENGAGEMENT, FUNDRAISING & PUBLIC AWARENESS
Hope Breathes Here | Canadian Pulmonary Fibrosis Foundation (CPFF)
– THE CHALLENGE –
The impact of the coronavirus pandemic had a detrimental impact on the world and charitable organizations who relied on in-person events for fundraising and community engagement. The launch of a first-of-its-kind, virtual Canada-wide, fundraising, educational and community event required quick and strategic thinking and a deeply collaborative approach with our clients and partners to make something seemly impossible a reality.
– OUR APPROACH –
Sparked by CPFF’s vision to unite Canadians in spite of COVID-19 restrictions, we were thrilled to support CPFF in delivering the inaugural “Hope Breathes Here” event in 2020. Working with our client, we conceptualized a month-long virtual event and assembled a team to bring this ambitious gathering to life. Hope Breathes Here was launched during Global Pulmonary Fibrosis Month in September and included a Canada-wide digital walk for pulmonary fibrosis, educational forums with medical experts, augmented reality bubbles, a mobile app, public relations, government relations, social marketing, a new website and more
– RESULTS –
The result was record Canada-wide patient and caregiver engagement, health care professional participation, public awareness and funds raised – all during a pandemic.
Sharon Lee
EXECUTIVE DIRECTOR / CANADIAN PULMONARY FIBROSIS FOUNDATION"With the valuable experience of Tina and her team, they were able to support me in making HopeBreathesHere.com, a month long campaign on pulmonary fibrosis awareness, a HUGE success. They captured the essence of my creation and made it come alive! The team worked tirelessly to ensure patient and public engagement all went smoothly by delivering outstanding, fundraising and awareness building initiatives including branding, virtual event design, web and mobile app creation, video production, social media marketing, media relations and more. I would highly recommend Tina and her team because you know you can count on them to do everything to make you a success."
