Sparked by CPFF’s vision to unite Canadians in spite of COVID-19 restrictions, we were thrilled to support CPFF in delivering the inaugural “Hope Breathes Here” event in 2020. Working with our client, we conceptualized a month-long virtual event and assembled a team to bring this ambitious gathering to life. Hope Breathes Here was launched during Global Pulmonary Fibrosis Month in September and included a Canada-wide digital walk for pulmonary fibrosis, educational forums with medical experts, augmented reality bubbles, a mobile app, public relations, government relations, social marketing, a new website and more