Special project? Major initiative? Launch. Grow. Evolve.
As self-starters with decades of firsthand experience in corporate, nonprofit and public industries, we understand what it takes to stand out and make an impact. Powered by seasoned creative minds we’ll supply the brainpower you need to uncover opportunities, revitalize brands, craft new products & services, engage communities, overhaul websites, build brand ambassadors and much more.
Planning is critical to marketing success, but planning is just step one. We are expert at translating strategy into action with brilliant execution. We start by uncovering who you are, what you’re striving to be, and what will move your audience to act. We then work with you to plan for success and deliver inspired creative to help you get results.
Looking to engage active women?
Etal Founder Tina Finelli is also a passionate supporter of women in sport and co-founder of SeeWhatSheCanDo.com. Check out SWSCD’s powerful business sport marketing services.
Are you looking to have greater impact?
ONTARIO BUILDING OFFICIALS ASSOCIATION
How can increasing awareness of an under-the-radar profession build a solid foundation for a multi-billion dollar industry?
How do you encourage women to be active and make lasting improvements on inclusion and diversity in the world of sport?
MACKENZIE HEALTH FOUNDATION
How do you make a $250M capital campaign for Canada’s smartest new hospital even smarter?
Let’s build something great. Together.
Allie HoughtonMANAGER, COMMUNITY ENGAGEMENT & MARKETING / ONTARIO INSTITUTE FOR STUDIES IN EDUCATION (OISE), UNIVERSITY OF TORONTO
“I had the absolute pleasure of working with Etal recently on a project to develop our customer engagement strategy and implementation plan. Throughout the project, the team’s fresh thinking and cross-industry insights inspired us to think differently about our business and customer needs. With a clear understanding of our resource and infrastructure challenges, we received practical advice and tangible implementation solutions that are already delivering measurable improvements. I hope we have the opportunity to work together again soon!”
Melanie MarshallDIRECTOR MARKETING BUSINESS MARKETS, BELL MOBILITY / FORMER MARKETING LEADER AT ROGERS COMMUNICATIONS
“Over a number of years, Tina and her team has worked with many of Rogers Leaders for both Business and consumer segments with Fido and Rogers brands to develop and implement key business initiatives. Her intimate understanding of the telecommunications industry combined with her long-standing relationships with internal stakeholders have made her a ‘pinch-hitter’ for ongoing strategic initiatives, product launches and marketing projects.”
Aubrey LeBlancCHIEF ADMINISTRATIVE OFFICER / ONTARIO BUILDING OFFICIALS ASSOCIATION
“With the clock ticking, we turned to Tina and Sherri for help. Their team worked with us to completely overhaul our organization’s brand, website, marketing and communications. They are strategic, creative, collaborative, professionals. The process has been transformational and, most importantly, effective. I very highly recommend!”
Laurie LaykishTOP DOG AT FETCH MARKETING / FORMER EXECUTIVE AT MCDONALD’S RESTAURANTS OF CANADA
“Tina added tremendous value to our business. Her innovative approach, strong consumer insight and passion for food led to the creation of an invaluable culinary council, unique testing methodologies and delicious new menu items that sell. One of the great things about working with Tina is her autonomy – she literally takes the project away and makes it happen, leveraging only critical resources. Her work was the benchmark for successful ongoing menu development at McDonald’s Restaurants of Canada.”
Lynette RumbleMANAGER, CHIEF COACHING OFFICER / AMERICAN CONFIDENCE INSTITUTE
“Tina has provided our team with her marketing expertise on a number of projects. Her extensive experience and knowledge in building out a comprehensive and strategic plan from top to bottom has led to fantastic growth outcomes for the work we are doing. An absolute pleasure to collaborate with, I would suggest if you have some lofty growth goals for your project/business invite Tina and her team to your boardroom and hit those targets!”
Cathy DiamondFORMER MARKETING AND COMMUNICATIONS DIRECTOR / HOSPICE VAUGHAN
“Tina brought a team of strategic thinkers to the table to help Hospice Vaughan develop a capital campaign for the building our new 10-bed residential hospice facility. They took the time to understand our goals and provided thoughtful ways to move donors to action. Not only did they help us develop the strategy and plans, they also provided crucial support and guidance to ensure the successful execution of the plans. They were creative, strategic, and collaborative, and were instrumental in helping us rally the Vaughan community around this exceptional project!”
Chelsea PurcellFORMER GENERAL MANAGER / CWHL’S MARKHAM THUNDER
“SeeWhatSheCanDo is an amazing organization, pushing to grow women’s sports for you. I worked with them when I was with the Markham Thunder on many different aspects with my favorite being an amazing empowering women’s event. They work with athletes and organizations to help women access amazing sporting communities. Join their network and grow with them!”
Sharon LeeExecutive Director / Canadian Pulmonary Fibrosis Foundation
“With the valuable experience of Tina and her team, they were able to support me in making HopeBreathesHere.com, a month long campaign on pulmonary fibrosis awareness, a HUGE success. They captured the essence of my creation and made it come alive! The team worked tirelessly to ensure patient and public engagement all went smoothly by delivering outstanding, fundraising and awareness building initiatives including branding, virtual event design, web and mobile app creation, video production, social media marketing, media relations and more. I would highly recommend Tina and her team because you know you can count on them to do everything to make you a success.”
More of our happy clients: