GUARDIANS OF A BETTER BUILT ONTARIO
Ontario Building Officials Association
– THE CHALLENGE –
– APPROACH –
After learning all about the essential role Building Officials play in the economy and in protecting public health and safety, we worked with the OBOA board and staff to craft our strategic marketing plan of attack. The goal: transform this venerable organization into a powerhouse brand. Step by step, we are building a solid foundation for the profession through targeted outreach initiatives, an enhanced industry presence, and an improved member experience.
– RESULTS –
As a multi-year project with a diversity of objectives and audiences, our work with the OBOA continues. Above, students at the OBOA’s 2018 annual conference taking in messaging crafted with them in mind.
Aubrey LeBlancCHIEF ADMINISTRATIVE OFFICER / ONTARIO BUILDING OFFICIALS ASSOCIATION
“With the clock ticking, we turned to Tina, Sherri and their team to work with us to completely overhaul our organization’s brand, website, marketing and communications. They are strategic, creative, collaborative, professionals. The process has been transformational and, most importantly, effective. I very highly recommend!”